Hamlet's "love" for Ophelia decieved them both.

Leading up to scene 3 Hamlet believed that he loved Ophelia. His human impulses of lust and infatuation caused him to believe that he really did love Ophelia. The evidence proving the fact that Hamlet was blinded by his false feelings is Act 3 Scene 1 lines 112 through 116 Hamlet states "Ay, truly, for the power of beauty will sooner transform honesty from what it is to a bawd than the force of honesty can translate beauty into his likeness." Hamlet is saying that sometimes beauty causes a man to trick himself into believeing he is in love. Hamlet goes on to say "but now the time gives it proof. I did love you once." After a while hamlet finally realized that Ophelia's beauty had destracted him from the truth. When Hamlet says that "[he] did love [her] once." he's telling her that at one time he did basically love her, but it wasn't real, it was a deception. Right before Hamlet has his dialogue with Ophelia in Act 3 he realized that he had never truely loved Ophelia. In Act 3 scene 1 lines 118 through 120, Hamlet says what leads me to believe that He did not truly love Ophelia at all. He says to Ophelia "You should not have believed me, for virtue cannot so inoculate our old stock but we shall relish of it. I loved you not. This is the first scrap of evidence that leads me to believe that Hamlet didn't love Ophelia. Ophelia's beauty caused "Ham-bone" to trick himself into believing that he was truly in love her, when in reality he really just wanted her body.